Gmail and Unsubscribing from Your Next Marketing Plan

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Are you tired of buying a bunch of “stuff” for your online business and feeling like you are getting nowhere?

Looking to stop the spending and get focused on what really matters in your business while getting a good marketing lesson at the same time?

Here’s a way to keep your credit card tucked away (saving you thousands) and make certain that you do not unsubscribe from your next great marketing plan.

Come along, won’t ya…

Everyone has their own unique approach to marketing, and for some of us without marketing backgrounds (that is me included), it’s a really blind maze until you finally find your own mix and groove that works in the online world of business.

The real important thing is having experiences, trying things out online and attempting to make things happen. I’m sure you’ve heard the term “fake it before you make it.” Well, even the gurus and experts had to start out somewhere. And we all bump into walls no matter. There is no success without failure first! But first, one must take action and try to see what sticks.

You can call this type of behavior throwing paint at the wall, what have you, but it’s action all the same. There’s nothing more necessary than getting feedback from your own actions and ideas. The only way to see if an idea works is try it, test it and thereafter make a believer out of yourself. Scientists conduct multiple experiments on one isolated subject until they finally feel they have conclusive answers, facts or findings one way or the other.

And sure, it’s important to have a plan. Unfortunately for most people, they never get around to taking the action they need to in order to accomplish their goals. (So I am obviously a huge fan of “action” in and of itself.)

One of the best ways to save your money from being hit by a string of marketing pitches is to decide on one thing.

Make a commitment to become a student of marketing and watch others market while you study them. (This automatically disarms your credit card from further spending). And this means joining a number of newsletters of others that teach things about anything you would be interested in — it can be marketing, blogging, programming, knitting, gaming, whatever it is. Go out there and sign up for a bunch of newsletters.

You will know when you find and study the right person that you have found the role model you really want to follow and apply their techniques. By signing up for a number of newsletters and experiencing a broad spectrum, you begin to uncovers way you do want to market and ways you don’t want to market.

In fact, there’s no better way to pin down exactly how YOU want to be treated as a subscriber to a newsletter.

The only way to know is to experience it for yourself by taking 6 months aside, lock up your credit card and sign up for other people’s newsletters in your industry. Take the time to really observe. This is in and of itself an education worth more than the $35,000 in marketing products I’ve spent over the past 5 years.

I know what you’re thinking now.

“But who needs all this email, Jim?!”

I hear ya, I hear ya.

That’s why you’ll be glad to know (if you don’t already) that Google has finally launched Gmail to the public — and now, there is really never a need to delete a single email.

I truly love my Gmail.

One of my Gmail accounts has like 4739 unread (unopened) emails and I still feel no need to delete or open one. I actually get all my email forwarded from one gmail account with their forwarding feature to another account. (NOTE: This is a great way to centralize your email all to one email account.)

In fact — getting a Gmail account is now open to the public and no invite is required by another person, so once you sign up, you can use your Gmail in all your newsletter signups to study how other people market.

Great thing about having all your mail go to the Gmail account is that you’ll have the power of Google’s quick search that will allow you to quickly find whichever site or marketer you wish to study.

I can tell you that I have most likely learned just as much from being subscribed to newsletters going back as far as 2003 that I study and watch and put away special emails that really make me wanna buy. (Those are the keepers!)

When I know that I want to pull out my credit card and the only thing that’s stopping me is the commitment I made when I decided to get signed up with these newsletters, I know I’ve got a good email (and quickly stash it away).

Those are the ones you wanna study closely and try to uncover what makes them tick. If you read them over and over enough, you will get better at writing your own email promotions.

Besides, when you prepare yourself to study other’s marketing techniques, you begin to see what techniques people use in the sales process. By keeping a copy of the really persuasive emails in a special folder on your computer, you can look back at the copies you keep for additional ideas.

I can tell you that some of the ways that I have been marketed to have been so enlightening that the insights and lessons I’ve learned compete with the over $35,000 invested in my marketing library and education.

So before you ever think of unsubscribing from another newsletter, be sure to consider that you may learn valuable lesson of what to do and what not to do the next time you are putting together an email marketing promotion.

Now here’s a side lesson on email efficiency…

Your Gmail account will allow you enormous amounts of storage and you really won’t ever have to delete anything. But one of the most awesome features I love about Gmail that I actually just recently discovered and that is the Vacation Auto-Responder.

Well — if you are receive way too much email at a specific email address, you can set it up so it forwards all the email to a Gmail address and then have the Gmail account send the vacation autoresponder to all people who email you. You can include a nice, thorough response that explains exactly what your predicament is and that you may not be able to get back to them right away or that you are just buried and not taking any more requests or whatever may be the most courteous reply.

This doesn’t require you to go into your website control panel or sign up for an autoresponder services. Nope — your Gmail account will do it for free!

I’m actually in the middle of setting up a number auto-replies right now because my time has worn so thin that I just can’t get back to everyone that emails me. And right now, I am right in the middle of developing 4 projects and one top secret one that has to do with NicheBOT 2. My schedule is basically planned out until October/November of this year and I turned down a chance to speak at Ken McCarthy’s “The System Seminar.” That’s my favorite marketing seminar, too! So I’ve got my head down and just running at full speed right now.

But with my Gmail vacation responder, at least I know that someone doesn’t feel ignored by getting my handcrafted personal autoresponse from me about how to reach me in case of an emergency or a URL to go if they need a place to drop me a question that I can answer sometime in the future.

Another great thing the autoresponse can do for your business email is immediately confirm you got someone’s email and then answer the most common questions right up front in the autoresponse. Just make sure to listen to people when they email and you’ll what those commonly asked questions are.

Sure, you can buy a $495 internet marketing course from a millionaire and get enlightened, but there is no better experience then watching it happen live before your own eyes.

I think the real magic happens when you take the approach to “study” the marketing techniques of others. You get a totally different perspective and takes you out of the perspective of being a potential buyer. Of course, it doesn’t hurt to lock your credit cards away for 6 months and go on a strictly cash only policy.

Best,

Jim Morris, President/CEO

Full Throttle Enterprises, Inc.

NicheBOT – “Finds exactly what people search for.”